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Privacy Policy


This privacy policy applies to ICEMedalert which is a trade name of Landseer Trading Ltd; registered address is Caemorgan Mansion, Cardigan, SA43 1QU UK., This privacy policy describes how ICEMedalert collects and uses the personal information you provide on our web site: and at subdomains connected to the main domain. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

The personal, and health information you place in your Health Record is for your use alone.

You control any changes to the information in your Health record. The password that you choose/agree with when you set up your health record lets you add, edit or delete information at any time.

We store your personal information in the Personal/Health record and release it only to those who you have provided with access through the unique QR code generated for downloadable access to your personal/health record

We won't use the personal information you place in the Personal/Health Record for any other purpose.

We will never sell to nor share with another organization the personal health information stored in a Personal/Health Record.

Our staff has access to your file only to help you with its management when requested to do so.   Sharing of this information is totally within the control of you, the member/user and can only be shared by giving access to your unique QR code or your member login details

We won't change the information in your Personal/Health Record unless you ask us to.

We won't supplement your Personal/Health Record information with data from other sources, except as necessary for the efficient operation of the system (e.g., adding a unique QR code).

We won't restrict your access to your Personal/Health Record and will delete all records if requested to do so in writing.

We secure and encrypt your personal information with Secure Sockets Layer (SSL) technology. This protects the privacy of your Personal/Health Record when it is transmitted via the Internet.

The Personal/Health Record website uses session cookies only. Session cookies, small files placed on your computer, track your use of the website in order to help you navigate it. They do not collect or use information in your personal file. Session cookies are destroyed when you log out.

If you no longer wish to store information in the Personal/Health Record we'll destroy your file to preserve your privacy.

You can help maintain your privacy:

Share your access QR code with medical professionals (first responders, hospitals etc) and/or trusted caregivers or family members to use in an emergency.

If you lose your medical ID, or believe that someone who shouldn't has access to your Personal/Health Record, contact us immediately and we will issue a new unique QR code and invalidate the old code.

Do not place in your file highly confidential or potentially embarrassing information that you do not want to be revealed under any circumstances. Your QR code will allow a download of a PDF file containing your Personal/Health Record to anyone who has access to scan the QR code, this is normally all health care providers (including, but not limited to, emergency medical personnel, doctors, nurses, dentists, hospitals, nursing facilities, home health caregivers, ambulatory surgery facilities and hospices). You should weigh the benefits and risks of the information you place in your Personal/Health Record accordingly.

If you have any questions or concerns about the privacy of personal information in your Personal/Health Record, please don't hesitate to contact us: Call at +44 07866435212

Policy acceptance

By accepting your Personal/Health Record, Landseer Trading Ltd (ICEMedalert) to store the information that you supply and provide this information about you to health care professionals, and anyone who has access to scan your unique QR code. The accuracy of this information is your responsibility, as is protection of access to it outside of the control of ICEMedalert, specifically by scanning the unique QR code and/or access to the database by using your membership name and password. Therefore, you agree to indemnify and hold harmless Landseer Trading Ltd (and its trading names ICEMedalert), including its employees, officers, directors and agents.

You must inform us in writing (or email) that you no longer want to store your health information in a Personal/Health Record.

Landseer Trading Ltd and/or ICEMedalert may terminate the Personal/Health Record service at any time with reasonable notice.



The information ICEMedalert collects and how:

When you subscribe to our ICEMedalert system by completion of membership and medical details, or when you order a medical ID or other product from us, you must include personal information.  When ordering a Medical ID or other product the Order forms ask for your name, gender, contact information, and shipping and payment information, such as your credit card number.

Order forms also include information that you have us engrave on your medical ID, which usually includes a Unique QR code that will enable anyone to scan the code and access personal health information and may include contact information for relatives, friends or health care professionals. We store an accurate record of the QR code you have us engrave on an ID alongside your name and the other personal information that you give us.

Our Web site includes Social Media Features, such as the Facebook button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Landseer Trading Ltd (ICEMedalert) utilizes outside service providers for billing, shipping marketing services, Web analytics and Web hosting. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may use third-party Service Providers to monitor and analyse the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:




We may provide paid products and/or services within the Service (our e shop products and membership dues). In that case, we use third-party services for payment processing (e.g., payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The global payment processors we work with are:

PayPal, Inc.,

The Privacy Policy for PayPal can be viewed at


We use cookies to track orders and shipping within our system. This allows us to be more efficient in handling and shipping orders and allows us to keep customers informed about the progress of their orders. We don't use these cookies in any other way. Your browser lets you erase or even block cookies if you don't want them on your computer. (Check the instructions in your browser's help menu for how to do this.) However, our website requires use of cookies if you want to order from us. If you block cookies, you will be able to see most parts of our website, but you will not be able to place an order online.

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

We partner with a third-party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by advising us with e-mail of your request to opt out.  NOTE: that if you opt out then the free service is not available without targeted advertising.  The paid member service allows you to opt-out of any advertising content.

Landseer Trading Ltd (ICEMedalert) secures and encrypts personal information (such as credit card) using Secure Socket Layer (SSL) technology whenever that information is transferred on the Internet.

We use respected service providers outside of our company to verify credit card information and to detect fraudulent use of personal information.

We use additional in-house security measures to protect personal information stored in our electronic databases.

We limit in-house access to personally identifiable information to staff directly responsible for processing orders, obtaining payments or maintaining our database.

Our primary reason for collecting personally identifiable information is to make this database accessible through download by scanning your assigned, unique, QR code.  As a secondary reason we collect this information to fill orders for our products. We use the information you give us to confirm your order, to produce IDs, to collect payment, to tell you about the progress of your order and to ship it to you. All of the information we request from you is necessary for these purposes.

We require, in particular, your email address and phone number so that we can contact you if we have questions about your order.

If you order an ID that will be worn by someone else, we retain any information you have us engrave on an ID for that person, but we don't use this data in any way once your order for the ID has been filled.

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at

We do not sell or share the personally identifiable information except in the ways that are described in this Privacy Policy. All the information we collect from customers remains within our hands (subject to access by QR code as described).

We don't supplement the personal information we have about our customers with information from any third-party source.

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR):

If you are from the UK the legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Landseer Trading Ltd (ICEMedalert) may process your Personal Data because:

We need to ship a product or perform a service as contracted by you

You have given us permission to do so

The processing is in our legitimate interests and it's not overridden by your rights

For payment processing purposes

To comply with the law

Retention of Data

Landseer Trading Ltd (ICEMedalert) will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Landseer Trading Ltd (ICEMedalert) will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Landseer Trading Ltd (ICEMedalert) will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Under certain circumstances, Landseer Trading Ltd (ICEMedalert) may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Landseer Trading Ltd (ICEMedalert) may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation

To protect and defend the rights or property of Landseer Trading Ltd (ICEMedalert)

To prevent or investigate possible wrongdoing in connection with the Service

To protect the personal safety of users of the Service or the public

To protect against legal liability

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Data Protection Rights Under General Data Protection Regulation (GDPR):

If you are a resident of the United Kingdom, you have certain data protection rights. Landseer Trading Ltd (ICEMedalert) aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you. The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your Personal Data.

The right of restriction. You have the right to request that we restrict the processing of your personal information.

The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where Landseer Trading Ltd (ICEMedalert) relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the United Kingdom

With your permission (which is automatically given as part of the free membership level), we may send you news and promotions:

To those who want to hear from us, we use the names and addresses of our customers to mail or email an occasional newsletter. At times, we may send information targeted to people with specific health conditions. We also occasionally send out commercial offers or promotions for products likely to interest our customers; and from time to time we send out surveys.

Our system for handling mail and email requires that you receive an initial mailing from Landseer Trading Ltd (ICEMedalert) when you place an order or subscribe to our membership. At the point of subscribing to our membership, you can elect to opt out of receiving additional emails from us, such as but not limited to newsletters and promotions (NOTE: Free Membership level does NOT have the option to OPT OUT) Should you not want to continue receiving our mailings, every mail or email we send contains the mechanism for unsubscribing from our mailing list. In the case of email, you will merely click on an "unsubscribe" button contained in every Landseer Trading Ltd (ICEMedalert) mailing.

Even if you do initially choose to receive our mailings, you will have the opportunity to opt out of all further communications whenever you like. The means we provide for unsubscribing or opting out will take a minimum of time and effort on your part, as described above. Whatever method you use will remove you from our mail and email lists simultaneously, and from any other use of your personally identifiable information. Your request to stop receiving materials from us will be effective within 10 days after we receive the request.

How we treat personal health information:

Once your ID has been completed, we use your personal health information (which we get only through information you provide to us as part of the service to engrave a QR code on your ID and/or membership card) to identify customers who are likely to appreciate receiving information about a specific health condition or about certain health products from us. We use personally identifiable health information for no other purpose.

You should be aware that even the initial mailing you receive from us after subscribing to our membership and/or purchasing an ID may be related to the health information you have provided us to be made available via the QR code. You will be given the means for unsubscribing from our mailing list. 

Landseer Trading Ltd (ICEMedalert) sometimes cooperates with health organisations in educating people about specific health conditions. We also work with other commercial companies in promoting health products. These activities involve mailings to customers targeted by the information provided to us as accessible via QR code (but only those who have permitted us to communicate with them). However, we do such cooperative mailings ourselves so that our customers' personally identifiable information does not leave our hands.

As described above, Landseer Trading Ltd (ICEMedalert) uses cookies to help customers find and navigate our website and to streamline the process of purchasing from us/ subscribing to us. No personally identifiable information is gathered or retained by us from cookies.

When Landseer Trading Ltd (ICEMedalert) uses outside tracking services to trace how web visitors arrive at our site, we do so solely to improve access to our site and to learn about customers' needs and preferences. We use tracking devices within our website merely to improve how the site functions. No personally identifiable information is gathered through tracking devices.

Overall, the aggregate data Landseer Trading Ltd (ICEMedalert) collects from tracking devices help us develop new products; simplify ordering from us; learn (in aggregate) who our customers are; and learn, overall, where our customers hear about us. None of this aggregate data is connected to personally identifiable information.

Our company sometimes cooperates with non-profit or other commercial organisations in promoting medical IDs. These organisations may place links to Landseer Trading Ltd (ICEMedalert) on their own websites, usually offering discounts or specialized IDs. In those cases, we track the information that a visitor arrived at our website through a particular organisation's link in order to record the discount due, to take a customer to the correct web page for a promotion that interests him or her, or to credit the other organisation for providing links to our website. We don't use such tracking information for any other purpose, and in all cases, we do not gain any personally identifiable information through tracking.

Our Site includes links to other Web sites whose privacy practices may differ from those of Landseer Trading Ltd (ICEMedalert) UK. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.

We use information gathered from surveys (posted on our website or distributed by email) only in aggregate. Responses given on surveys cannot be traced to any individual, unless a survey participant volunteered to give us contact information. We use the data gained from surveys only to help us improve products, streamline the process of ordering, learn (in aggregate) who our customers are and learn where our customers hear about us. We use any personal contact information given to us in a survey solely (and infrequently) to get in touch with respondents for follow-up on answers given in the survey. This personally identifiable information is not attached to the aggregate data we gain through surveys.

We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

You may learn what personally identifiable information (PII) we have about you and change, delete or update it. Simply open our membership page from and log into your account.

We retain your personal information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your personal information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Once your membership is terminated or order is completed, you may opt out of any further contact with us and any other use of your personal data. To do so, email  We will, however, continue to store the record of your transaction with us.

We may update this privacy policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Talk to us if you have questions or concerns about our privacy measures. Email us at; or call us at 07866435212.

We reserve the right to disclose your personal information when required by law or when we believe disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our company or its website. If Landseer Trading Ltd (ICEMedalert)is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information